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Retail & Package Design

We all visit a zoo of packaging artwork when we visit a big box retailer. Companies pay for premium positions within each shelf and understand how influential packaging can be to the consumer. While television informs, a large percentage of all purchases result from an impulse decision.

So, packaging is the frontline and the swing vote to most retail purchases. Standing out and staying current with quality packaging design can be the difference in a product sale or a product gone stale.